Wired News is reporting that Wired Digital has acquired social bookmarking site Reddit. Details weren’t disclosed, but you can bet it isn’t as much as YouTube. Or anywhere near that.
First, Reddit has no revenue model. Second, while it does have over one million users, it just doesn’t command the traffic that sites like Digg and Del.icio.us do.
I’m not even really sure what range to put a guess in. I’d like to say something around $20 million, but I don’t know enough about it to say that confidently.
Wired plans on integrating the Reddit functions into all of the CondeNet sites. That could be enough to help rocket Reddit into more of a mainstream light. They already are one of my favorites and I use them just as often as I use Digg and more often than I use Del.icio.us.
Overall, it’s a good pickup for Wired and I think we can safely say that Wired most likely won’t destroy the site.
Technorati Tags: wired, reddit, condenet, condenast, digg, del.icio.us
Where’s the Roaming Gnome?
In case you haven’t noticed, Travelocity’s roaming gnome has dissapeared. No, I’m not entirely concerned for the gnome as I don’t think it’s that big of a deal for a lawn ornament to be lost. However, I thought I would point out one of the most interesting ad ploy’s I’ve seen recently. It’s right up there with the coke/mentos videos running on google video.
Check out Gnomewatch at Yahoo! 360. It’s an entire fake news site, complete with a fake attractive news anchorwoman. The entire intent and purpose of the site is to find that gnome and uncover the mystery of where it went. Oh, and the footage they have as evidence are commercials for Travelocity.
Genius!
Technorati Tags: roaming gnome, gnomewatch, travelocity, travelocity roaming gnome