Blogosphere: Pure as the driven snow?

Jeneane Sessum, one of the most honest bloggers I read, rants often.  And more often than not, she makes complete sense.  She’s done it again.  She’s decided to give PayPerPost a try and in the process manages to make a brilliant point about why PayPerPost isn’t all that bad.

How much ad revenue are the folks dissing PayPerPost making? EVERY SINGLE CRITIC of payperpost I’ve seen so far makes money through blogging. I do too. Some of us command significant ad dollars because of YOU. Because of your traffic, your downloads, your click-throughs.

Ok, that’s a bit of an indirect jab at the “A-list” but a well deserved one.  And that’s where she makes her point.  The same people who are calling services like PayPerPost and ReviewMe are the same ones who make money through their blogs already.  What’s the difference?  Well, most of them say that they just put up banners instead of a post.  True, but you still get paid.

I’ll jump on the bandwagon and state that you really must be transparent if you’re going to use a site like PayPerPost and clearly state that you are being paid for the post.  Positive review or not.  That’s what makes it on a level playing field with the banner add on TechCrunch’s sidebar.  It clearly is a paid advertisement.

Thank you Jeneane for making your(our) point so well.  I couldn’t agree more.  Except for the “Big open male mouths” bit.   But that’s another day and another post.  Let us know what you think of PayPerPost.

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