I’m not talking about juicy rumors, but TLA’s(aff) new tool, Blog Juice Calculator.
Simply insert your URL into the BJC and pick the Genre and hit go. You can add a specific competitor URL if you like to compare. The Calculator uses a few metrics and returns a nice Blog Juice number. The metrics are Bloglines subscribers, Alexa Rank, Technorati Rank, and Incoming Links.
I’m not entirely sure what the purpose of the BJC is, but it’s kind of fun as a simple metric. Could this be the future of TLA ad pricing valuation? Perhaps. Or maybe it’s just a new tool that gives a value to the current valuation metric that they use. Hard to say. I wouldn’t be surprised if they didn’t eventually add a few other metrics to the show and refine the numbers a little bit more.
All in all, a pretty fun new tool added to the arsenal at Text-Link-Ads.(aff) They are quickly becoming the standard for quality advertising.