The reported price is somewhere around $150 million. Doesn’t seem like much compared to the $1.6 billion that YouTube went for. I think that Digg has quite a bit more staying power than YouTube ever will. I would think that a price tag of $150 million would be a pretty quick snatch up in the Web 2.0 era.
According to Mike, the leading suitor at the moment seems to be Rupert Murdoch’s News Corp. It would certainly be an interesting acquisition.
I guess we’ll have to wait and see, but I certainly think that Digg has been the media darling recently and would be a great pick up for just about anyone. It has a seemingly unlimited potential and really hasn’t any capable competitors. Like Mike, I think the traffic numbers are probably a little closer to what Kevin Rose and Co. are claiming rather than that of Comcast.
Loren Baker of Search Engine Journal seems to think that Google or Yahoo would be a better fit. Perhaps. Both have the purchasing power. And both are equally intriguing.