Every body knows Kevin Trudeau. He’s best known for his “Cures they don’t want you to know about” book of health “cures.” He’s also written a follow up to that book along with “Weight Loss cure they don’t want you to know about” and now, “Debt cures they don’t want you to know about.”
I’ve seen very little actual coverage of his books that was positive. But each of his books seems to hit the bestseller lists. Why? I think he’s one of the best salesmen of our time. Next time you see one of his infomercials playing, watch it. Don’t flip the channel or turn off the television. Watch it. I’m willing to bet that even if you know that it’s a sham, you’ll have at least a twinge to buy the book.
There is a lesson to be learned in his sales techniques. He is quite obviously quite adept at selecting some of the most hot-button issues to write about. He also is quite obviously a superb researcher (or pays one) because I don’t believe he really knows all that much about most of the subjects. He is also a great public speaker. He knows what words to accentuate to make your ears perk up and listen. He then knows what words and phrases to use once he has your attention so that he can sell you on the product.
We as affiliates, bloggers, all around entrepreneurs can learn a great deal simply by attempting to mimic those traits. You have to select the best niche products. If you’re going to go after a popular one, you better be able to sell gum in the lockjaw ward. Learn how to sell. If you’re like me, you’ll probably fail many, many times before you succeed. I’ll let you in on a secret. That’s called learning.
In the case of Kevin, information is his product. If he were a poor researcher, he would either have no information to sell or very poor and incorrect information to sell. Think of your sales page or sales copy as your information. Do your research so you can knowledgeably write/talk about your product. If you’ve chosen to sell ringtones, you had better know how to load one on your phone. Even if that means using BitPim. Don’t know what BitPim is? Don’t sell ringtones.
Lastly, learn how to get your readers attention. Learn how to use action words in your writing. If you use poor wording, you won’t sell nearly as much as you should. Tell your customer about your product and then call them to action. Give them a very clear action and use that action to make them buy your product.
Proper use of all these techniques has made Kevin Trudeau a worldwide bestselling author. It has also made him a very rich man. If you’re like me and want to be a rich man, you’d do well to learn how to be the best salesman in your niche. I’m still working on it, but a little bit each day gets me that much closer to being top of the class.
Added: If you’re looking for the “Debt Cures they don’t want you to know about” book, this is not the place. But do visit the Debt Cure that I want you to know about to find a debt “cure” that really does work.