Before you get ahead of yourself and think that you don’t need to know how to sell, remember that one of the biggest parts of affiliate and online work is visitors buying items. It’s how you make your money. A visitor comes to your site, clicks on a link, and then buys the item. You, in turn, get paid a percentage of that sale. It’s the lifeblood of being an affiliate.
A certain amount of your affiliate links are, to be certain, just links. They have no copy to accompany them and are just “there”. Most of the time those links will do you very little good. What you need to do is sell the product.
There are many, many ways to sell a product and there are plenty of sales tactics that you can employ. Today, lets talk about the sales tactic that I like to call the “and More!” tactic. The “and More!” tactic is one of the more popular ones being used today. Why? Because it works. Buyers are attracted to the “and More!” that it implies. From infomercials by Kevin Trudeau pushing Debt Cures they don’t want you to know about to the many useful products out there, the “and More!” brings them in by the dozen.
How do you employ the “and More!” tactic? Simple. Give the customer some extras. Whether it’s something as simple as a little extra info in the form of an ebook or a little extra trinket on the side. Selling a book? Add a informational CD on the subject with further research. Give the customer “bonus” books. You see it all the time on the sales pages of the many ebooks touting instant wealth through adsense. When you pay for the ebook, you get three other great reports and ebooks valued at $XXX.XX along with it!
Whatever it is that your selling, the “and More!” tactic dictates that you at least make it seem like the customer is getting a great value. Even better, give them a great value. Just make sure you tell them about it!
About Shane Ede
Good points you make in your post there: offer good value and then some little add ons.