Todays interview is with Jason Chance of JCCommerce.com. Some of you might know him better from his other product, Secure Delivery. If you know of Secure Delivery but don’t read Jason’s blog, you’re missing out.
- Question 1: You’ve shared a lot of details related to the development and growth of SecureDelivery. Do you feel that the use of the jccommerce.com blog has helped with the popularity of Secure Delivery?
In the beginning, before anyone started using Secure Delivery, my
personal blog at jcCommerce.com was the top (and pretty much only)
referrer of traffic to Secure Delivery. Now we get the bulk of our
traffic from Google, sellers who use Secure Delivery and recommend it to
others, etc. and jcCommerce attributes maybe 1% of traffic- but in the
beginning my blog was it.
The real value of having jcCommerce has been the ability to network with
others through comments and trackbacks, and even start friendships with
people I have met while blogging. The whole idea for Secure Delivery
came from talking to readers of my blog who wanted a better alternative
to what was out there, so in all honesty my blog is at least partially
responsible for the start of Secure Delivery.
- Question 2: Can you give us an example of the benefit of having 37% more “YEAH!”? 😉
I added that tagline along with the exclamation point in my site title
partly as a joke and partly as a statement to the world of money making
bloggers. I was talking with a few friends one day about how serious
other bloggers were, how everyone made themselves out to be “experts” in
whatever field they were targeting even if they weren’t, and how it
seems most money making bloggers inflate their importance in both the
internet in general as well as their readers lives.
I guess what I am trying to say (and the “benefit” if you will) of
having 37% more “YEAH!” is that I’m not one of those guys who treats
blogging as Serious Business. You are not nearly as important as you
think you are if someone can kill your message with a mouse click or
flip of the power switch no matter how much you tell yourself
otherwise. I don’t make myself out to be an expert online money maker,
programmer, or whatever. jcCommerce was first and foremost my personal
blog where I could post whatever I wanted and I’d like to continue
that. I write about what I want without thinking of the monetary value
of posts and I try to have fun while doing it. If you want post after
post of linkbait there are plenty of blogs that serve that up daily. If
you want a to read about a guy trying his best to make some money online
while having a little bit of fun then jcCommerce might be your place.
That and I might flip out and post a rant. I like those too.
- Question 3: There has been some talk recently about whether affiliate links should be banned if not clearly disclosed. Do you have a stance on the subject?
Much like my quasi-libertarian political views, I don’t think anything
should be banned 🙂 I really don’t have a problem with affiliate links
as the affiliate is staking their reputation on the products they
recommend. Like any other promotional method, affiliate linking
practices are self-regulating based on the reputation of the affiliate.
If an affiliate shills crap products with no value then they will soon
lose credibility and their readers will be less apt to purchase
recommended products in the future. Based on this I think it is in the
affiliate’s best interest to disclose what products they recommend vs.
what products they are merely commenting on, but no, I don’t think there
should be any requirement.
A non-disclosure ban is a pipe-dream anyway- how would you enforce it?
There are ways around any link-blocking strategy and rules and laws do
not enforce ethics- something I think many people forget.
- Question 4: What were some of the deciding factors in pairing the blog with SecureDelivery?
I write about Secure Delivery on jcCommerce because its my personal blog
and thats what I’m working on right now. You write about what you know-
as one of the two guys behind Secure Delivery I happen to know a lot
about that particular subject 🙂
- Question 5: You are pretty well immersed in the ecommerce world. Do you see ecommerce as being a market that has a lot of growth left or is it becoming saturated?
I think the ecommerce market has a lot of growth left although I have
not seen much innovation of late. In the past few years I have
converted to almost exclusively online shopping because it fits in to my
busy schedule, and I don’t see this trend changing for myself or
others. There are a lot of options online that make it harder for small
shops to compete but unique, specialty items sell well for smaller
vendors just as specialty shops do well in the brick-and-mortar world.
What I would like to see is broader acceptance of shared authentication
/ purchase information such as Google Checkout and aggregator services
that recommend products based on my buying preferences that are beyond
basic services offered by Amazon and the like today to name just a
couple. It seems to me that ecommerce development has become stagnant
as of late and some innovation that would make it easier to purchase
online would be welcome.
A special thanks to Jason for what may be the best interview of the week. I truly appreciate all of my interviewees’ taking the time out of their busy schedule to entertain my questions.
If you haven’t given Secure Delivery a try, it truly is a leader in it’s industry. And Jason’s writings on his blog are sometimes very invaluable insights into the underpinnings of Secure Delivery. Other times, it’s just good writing. 😉