Create (or Buy) Your Own Banner Ads

So, let’s say that you have a website or product that you want to purchase advertising for. Unless you really want to limit yourself to purchasing text link ads (which are being frowned upon more often) you need to get yourself some banner ads.

If you are artistically inclined, there are several ways to go about creating your banner ads. Some of my favorites are Photoshop (fairly expensive) and it’s open source alternative, Gimp (Free). I’ve even seen some people that have made pretty darn good banners with Paint. Another free alternative to check out is Paint.net. I’ve been told it’s a little bit like Paint on steroids. Either way, the bottom line is that you can make your own banners.

In many cases, the actual creation is easy. Simply open up your graphics editor of choice, create a new graphic of the correct size, and go to town creating the image. For me, it’s the image creation that is difficult. I don’t have the skill to make what I see as a professional image.

So, what do I do? I buy the talent of someone else. There are many, many places you can purchase a little graphics labor. My personal favorites are the forums at Digital Point and Sitepoint. Both have an abundance of talent and some of the work that comes out of there is of an elite quality. Of course, the more you pay the better the talent that tries to earn your money. A typical 125×125 ad of better than average quality will set you back at least $50. But it is certainly worth it to have a quality professional image to use in your advertising campaign.

About Shane Ede

Shane Ede is an IT guy by day and a Entrepreneurial Blogger by night. You can follow him here on Thatedeguy or over on Twitter and Google+.

Comments

  1. Hey mate good post and you’re absolutely spot on, rather spend a decent amount of $$$ on a great looking and targeted ad. At least you’ll be sure of getting a good one.

    As far as Sitepoint go’s, they simply rock…

    All the best

  2. you can get cheap labor at webmaster forums, but if you’re looking for quality you need to go to real pros such as bannersmall and 4design.tv.

  3. Thatedeguy says:

    @Matt – I disagree. I’ve seen some very professional quality work come from those webmaster forums. Just because it doesn’t cost a ton, doesn’t mean it’s not professional quality.

  4. What about BannersMall.com. That’s who I use.

  5. Sites with lots of banners look cheap, especially with lots of blinking 468×60 banners and no content.I think that if you have only a few banners that are well placed and complements the content you will do a lot better with banner advertising.

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