Kontera Invite a Friend

I got an email today announcing the new Kontera “Invite a Friend” feature. The text of the email:

Kontera recently launched an “Invite a Friend” program that offers their publishers a $25 bonus for recommending Kontera’s contextual advertising to friends.

Spreading the word about Kontera has never been easier or more rewarding. Here’s how to do it:

1. Log into Kontera’s Publisher Center using your user name and password.

2. Select “My Account” tab and click on “Invite a Friend”.

3. Type in your friends’ names and send away.

4. Your friends sign up through the link on your email.

5. You will get a $25 bonus from Kontera for every active Kontera publisher you bring. By active publisher they mean reaching 50,000 page views within 60 days of sign up (that’s about 833 page views a day)

See “Invite a Friend” Terms & Conditions

Sounds great doesn’t it? Well, not really. Let’s take a little closer look. Anyone that you refer must reach 50,000 views within 60 days of sign up. What?!? I went back and looked. I run three sites through Kontera. Two are the main sites in my portfolio. I didn’t even hit 50,000 in 90 days. Strike 1.

It’s not an affiliate program? Why not? Everyone else has one. For each referral that you refer (that also gets 50k views in 60 days) you get $25. Once. No more. Why wouldn’t you just do some sort of tiered affiliate program? Something like 5% for 60 days for the first 5 referrals, then 10% for all of them after that? That way, I refer anyone and everyone. As it is now, I’m not going to waste my time. What percent of the referrals that I make will hit 50k in 60 days? I’m guessing that it’s something like 10% or less.

Finally, I referred someone and then asked them to send me the email so I could see the link that it sends. The link: http://www.kontera.com/ads-for-site/become-a-kontera-publisher

Notice how there is no customization of that link. So what do they do to credit my account? I’m guessing that they compare the list of emails that you sent the invite to with a list of new publishers. If they find a match, you get the credit. But what happens if you and I both refer the same person? Who gets the credit? First come basis? Also, what happens if I send the invite to one address and the person signs up with another? Do I get credit there?

Overall, I don’t think this was very thought out. (have you seen Meet the Robinsons?) “But Master, I have a big body and short arms. I don’t think this plan was very well thought out.”)  There are holes all through it and I really think they’ll get more complaints on it than they get compliments.

I do like Kontera and have had some decent returns with it.  I’d love to push it.  I would really like it if I got something back from that as well.  And not only if they turn out to be the next big star or a big enough current site that isn’t already running Kontera.

What do you think?

About Shane Ede

Shane Ede is an IT guy by day and a Entrepreneurial Blogger by night. You can follow him here on Thatedeguy or over on Twitter and Google+.

Comments

  1. Hi Shane,
    This is Vered from Kontera- thanks for taking the time to look into our “Invite a Friend Program” and for this post?.
    I wanted to clarify a few issues that you’ve raised:

    1.Kontera has an Affiliate Program however it has some requirements for publishers to qualify for. The “Invite a Friend” program, on the other hand, is open to all our publishers to benefit from, and all they have to do for the bonus is to send out an email :).

    2.The emails that your invitees use to sign up to Kontera indeed has to match the emails addresses that you used when inviting them. The problem you described of “multiple invitations” to the same person occurs in all affiliate and referral programs and is always tended to in same manner like you said yourself, on a first come first serve basis.

    3.With regards to the page views requirement In order to prevent abuse of this program, Kontera protects its interests by assuring that the bonus is granted only for valid referrals. Reaching 50,000 pageviews a month is a limit that we set to ensure that this will be the case.

    Thanks again and I really hope that you will choose to benefit from this program too.

    All the best,
    Vered
    Publisher Services Manager
    Kontera.com

  2. Overshot, in my opinion.
    One makes $25 even from a day’s worth of visitors. It’s pretty few for a one-time bonus, especially since there’s no guarantee for that; getting 50k visitors is the tricky part, accounting that the first days are the most arid in the terms of visitor density. So out of 60, count out already 2 or 3, even more.

    Plus, the awkward linking system, with no easy-to-use refferal link. Big no-no, for now.

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