You Need to be in the Local Market Now

Y0u need to be in the local market right now.  This very instant.  The internet is a big, wide open, space.  You’re wasting your time trying to compete against all the global marketers out there. Especially when there’s this huge gold mine sitting in your own backyard.

Do me a favor.  Go and do a Google search for your hometown with the term “dentist” following it.  Chances are, you’re looking at a list of dentists in your town.  Depending on the size of your hometown, you could be looking at a search term that gets thousands of searches every month.  What value could you lend to any one of those dentists by increasing their ranking for that term?  How much could that be worth to them?

There are several ways to capitalize on that.  You could do some sort of affiliate program.  Set up a way to track the contacts and then the dentist pays you based on the total number of leads.  Or, pays you on number of people who set up an appointment.  Or, do it as a consultant.  Get a nice little retainer fee as well as ongoing monthly charges for work done.  There are plenty of ways that you could make it work for you.

Heck, why limit yourself to just one dentist?  Set up your own website as a list of local dentists.  Get it to rank #1, and then start charging dentists to appear on the website.  Collect the visitors names and then route the contacts through to a dentist who’s paying you per lead. If you live in a small enough area, you could likely take that number 1 spot pretty easily.

The point is, just because the internet is global, doesn’t mean you have to think globally.  There are plenty of local companies that don’t do global business (like dentists) who are just as in need of your services.  Not only that, but you’ll have far less competition locally.  Get into the local market and start making some money!

About Shane Ede

Shane Ede is an IT guy by day and a Entrepreneurial Blogger by night. You can follow him here on Thatedeguy or over on Twitter and Google+.