Archives for May 2011

The Museum of Me: Powerful Advertising from Intel

May 31, 2011 by

A hat-tip to Leo Laporte (@leolaporte on twitter) for pointing this out to me.  Intel just released this awesome bit of advertising.  I’m somewhat fascinated by advertising.  Some of it is droll and uninspired.  Then, you get something like the “Museum of Me” from Intel.  Wow.

Basically, they jack into your facebook profile, use some of your photos, likes, and friends and put together a simulated “Museum of Me”.  Then, using that data, they roll you through it in a video set to some music.  It’s pretty cool.  A downright reinvention of immersion advertising.  Why advertise to you when they can advertise with you.

Check out Museum of Me.

Filed Under: General News Tagged With: , , ,

Use Video to Help Your Start-Up Business

May 18, 2011 by

This is a guest post, provided by Robert Durango.

When most start-up companies begin to build their web presence, they focus on their blogs, websites, and social networking pages such as those found on Facebook and Twitter. Although all of these are effective at increasing a company’s online visibility, there is one important online resource that many business owners overlook: online video.

Video Set for Episode 02 (Camera)The rise of YouTube has made video creation ever more important for start-up businesses wishing to gain web presence. Through YouTube, companies can provide online tutorials, commercials, and other promotional video to a large scale public. In addition to offering video to a broader public, YouTube videos have the potential of going viral which for business owners means that they have the potential of reaching millions of potential clients for free.

Embedding videos on your own company’s website that may be linked to other social networking sites are also a great way to reach potential clients and raise your web presence. With the rise of technology, the common public is more interested in being entertained and engaged online and videos provide that needed stimuli.

However, for the common business owner, managing and publishing videos online may not be easy. But before you hire a team of web designers and programmers, consider purchasing online video publisher software. An online video publisher helps business owners publish and share their video across multiple platforms through one easy-to-use administrative page, and also provides streaming video hosting.

By using these types of software, business owners are able to constantly provide social networking sites, clients, and partners with up-to-date videos. Money doesn’t have to be made strictly though product sales for today’s business either. By using video, start-up businesses can increase their profits by further monetizing their site. Online video publisher software are also able to help business owners determine how far their brand is expanding, inform their target audience, and increase their user engagement all of which are needed to create a strong foundation for success.

This is a guest post, provided by Robert Durango.

Image Credit: Racum, on Flickr

Filed Under: General News Tagged With: , , , , ,