Do you run an eBusiness that specializes in a particular niche? Are you interested in promoting and marketing your website to a massive audience, which can translate to increased traffic and revenue? You may already understand the importance of promotion through social media in the world we live in today. A hugely popular social networking tool that can help propel your eBusiness to new heights is Pinterest, the fastest growing website of all time, according to Fortune magazine. Take a minute to digest that fact. Pinterest has exhibited a rate of growth and expansion that surpasses the likes of social networking powerhouses Facebook and Twitter.
So, what exactly is this Pinterest? It is virtual photo-sharing community that allows its users to organize, share and disseminate fascinating and appealing multimedia content. Pinterest users can create their own virtual pinboards that are organized by various categories, such as beauty, fitness and inspiration, for example. “Pinners,” as they are called, can then “pin” images to their various boards. If a user sees a truly inspirational image either on Pinterest or anywhere on the Internet, he or she can pin this image to their inspiration board. Pinterest deserves a great deal of credit in that it has created a virtual community atmosphere. Pinners can follow other users who share similar interests and tastes to keep track of their boards and content. It is possible to leave comments on boards, which can initiate a dialogue among users. The most popular content themes on Pinterest include beauty, fashion, fitness, recipes, home decor, arts and crafts and inspiration.
Now, let’s get to the part that will interest you. How can you tap into Pinterest to promote your eBusiness? Read on, brave explorer…
Dig Deep into the Heart of Your Niche
In order to develop an understanding of whether or not your eBusiness can truly tap into the full potential of Pinterest, you must consider your niche. Does any aspect of your eBusiness appeal primarily to women? The reality of Pinterest is that 80 percent of its users are female, which should make sense given the most popular content themes on this photo-sharing tool. If your eBusiness involves selling beauty products or quality women’s clothing, for example, you can absolutely utilize Pinterest for marketing and promotional purposes. It is easy to create a company or brand profile on Pinterest and you can get started right away.
Variety is Key on Pinterest
If you do reach the conclusion that Pinterest is an appropriate tool for you to use and have created a profile for your eBusiness, it will be highly important that you follow and connect with a variety of other users who are interested in the niche you are targeting. If your eBusiness is selling a fitness product, you can easily connect with other pinners who are fitness enthusiasts. As you imagine, this can help generate sales. You should also connect with other companies on Pinterest that are targeting the same general niche as you.
Additionally, variety will be key in terms of the multimedia content you choose to add to promote your products or services. It may be in your best interest to hire an expert digital graphics designer who can help create eye-candy images for you that can then be shared on Pinterest. These types of visually appealing pins tend to dominate Pinterest. Also, you can even create video and text-based pins to share. You may want to consider create a video pin that features a satisfied customer using one of your products. You could even convert a positive customer testimonial into a text pin. Pretty cool, huh?
Add a “Pin-It” Button to Your Website
As your eBusiness develops a strong presence on Pinterest, you should add a “Pin-It” button to your website, which can be done easily especially if you have a WordPress-based website. This will allow pinners who frequent your site to have the ability to easily pin images to their own boards. This is excellent for you because it increases the chances that your images will be re-pinned on Pinterest. As you can imagine, this “Pin-It” button will begin to work for itself in no time.
Closely Monitor Analytics
If you are running an eBusiness, chances are good that you have a strong business mind and understand the importance of analytics and number-crunching. You can easily track where your traffic is coming from through Pinterest by using such tools as Google Analytics. This can help you adjust your strategies as you understand key metrics. Of course, you should do more of what seems to be working for you.
Your ability to successfully tap into Pinterest for marketing and promotional purposes will depend largely on your niche and the quality of your pins. Pinterest drives more sale than any other network. It is in your best interest to seriously consider adding this powerful networking tool to your social networking arsenal.
Jamie Bush is a freelance writer, web content coordinator for BabyChangingStation.com. Jamie is also an avid “pinner” who enjoys using Pinterest to find recipes and home decor tips.