1) Gives me direction.. so I am not just going “lalala there is nothing to post about today.”
2) Gives me incentive - I said I would post about this, so I will post about this.
3) Gives people more reasons to come back. (I haven’t proven this yet, but I hope.)
4) Brings in some of my newspaper training, forcing me to actually spend a little more time writing, reviewing, etc before I do a post.

Once again - right now, it is just a theory. We need to sit and watch if I hold to it, but it has worked so far…