Comments on: How well do you treat your advertisers?

By: Jered

Jered — Tue, 06 Mar 2007 05:31:34 +0000

I agree. Temp vs. Permanent, and site-wide vs. in a post that is destined to be buried after a while are both a matter of trade-offs. Personally, I don’t think I would take Mark’s approach unless I truly supported the company that is advertising. It’s one thing to have an advertiser simply because they pay. It’s an entirely different event when you applaud them on your site.

That being said, thanks are indeed in order when someone advertises. How ’bout a discount or a fruit basket

If you think about how newspaper’s deal with advertisers, it’s a bit different. They actively seek out advertisers, then award loyalty with competitive advertising discount packages, free upgrades, etc. They do not write stories about them because of it (for obvious reasons), which is essentially what writing a “thank you” note is doing.

As for the “paid” posts, there is a difference there too between a normal post, and a post you are getting paid to write specifically. In general, if you are attempting to maintain an objective news blog of reputable presence, then you shouldn’t do it. Considering I’ve never been on such a blog…

Frankly, I like your stance of inserting a disclaimer in your paid posts.

By: Thatedeguy

Thatedeguy — Mon, 05 Mar 2007 17:47:03 +0000

Thanks for stopping by Mark!

I have to agree that there is a huge difference between sitewide links and a single link. However there has to be some tradeoff there with sitewide vs. single and temporary vs. permanent.

I would think that having one link that lasts forever would be just as valuable as a temporary sitewide link in the long run.

I also agree with your second point, in that if I was looking for an immediate boost in traffic, a sitewide link would be much preferable to a permanent link.

By: mark from 45n5.com

mark from 45n5.com — Mon, 05 Mar 2007 17:12:46 +0000

Good post and thanks for the mention.

“Perhaps a person could e-mail the advertiser offering an “add-on service””

of course there is nothings stopping you from trying to “upsell” your advertisers, however thanks for the sake of thanks counts most.

“In the case of a Text Link Ad, they undoubtedly want a text link from your site. They are even willing to pay to have it there. Monthly. But, if I was an advertiser, would I keep paying monthly after month”

1. there is a HUGE difference between a sitewide link and a single link.

2. Not everybody buys text links ads for seo purposes, many people actually buy the links for the traffic (which they hope to convert).

Currently my only text link ads sold on other sites, which renew every month, are from people that have an offer,product, or something to gain from the traffic.

If the ROI is there, they will keep paying you. And those are the people i want to attract first, people trying to game google second

Thanks again.