Blogger Interview: Jason Chance

Todays interview is with Jason Chance of Some of you might know him better from his other product, Secure Delivery. If you know of Secure Delivery but don’t read Jason’s blog, you’re missing out.

  • Question 1: You’ve shared a lot of details related to the development and growth of SecureDelivery. Do you feel that the use of the blog has helped with the popularity of Secure Delivery?

    In the beginning, before anyone started using Secure Delivery, my
    personal blog at was the top (and pretty much only)
    referrer of traffic to Secure Delivery. Now we get the bulk of our
    traffic from Google, sellers who use Secure Delivery and recommend it to
    others, etc. and jcCommerce attributes maybe 1% of traffic- but in the
    beginning my blog was it.

    The real value of having jcCommerce has been the ability to network with
    others through comments and trackbacks, and even start friendships with
    people I have met while blogging. The whole idea for Secure Delivery
    came from talking to readers of my blog who wanted a better alternative
    to what was out there, so in all honesty my blog is at least partially
    responsible for the start of Secure Delivery.

  • Question 2: Can you give us an example of the benefit of having 37% more “YEAH!”? 😉

    I added that tagline along with the exclamation point in my site title
    partly as a joke and partly as a statement to the world of money making
    bloggers. I was talking with a few friends one day about how serious
    other bloggers were, how everyone made themselves out to be “experts” in
    whatever field they were targeting even if they weren’t, and how it
    seems most money making bloggers inflate their importance in both the
    internet in general as well as their readers lives.

    I guess what I am trying to say (and the “benefit” if you will) of
    having 37% more “YEAH!” is that I’m not one of those guys who treats
    blogging as Serious Business. You are not nearly as important as you
    think you are if someone can kill your message with a mouse click or
    flip of the power switch no matter how much you tell yourself
    otherwise. I don’t make myself out to be an expert online money maker,
    programmer, or whatever. jcCommerce was first and foremost my personal
    blog where I could post whatever I wanted and I’d like to continue
    that. I write about what I want without thinking of the monetary value
    of posts and I try to have fun while doing it. If you want post after
    post of linkbait there are plenty of blogs that serve that up daily. If
    you want a to read about a guy trying his best to make some money online
    while having a little bit of fun then jcCommerce might be your place.

    That and I might flip out and post a rant. I like those too.

  • Question 3: There has been some talk recently about whether affiliate links should be banned if not clearly disclosed. Do you have a stance on the subject?

    Much like my quasi-libertarian political views, I don’t think anything
    should be banned 🙂 I really don’t have a problem with affiliate links
    as the affiliate is staking their reputation on the products they
    recommend. Like any other promotional method, affiliate linking
    practices are self-regulating based on the reputation of the affiliate.
    If an affiliate shills crap products with no value then they will soon
    lose credibility and their readers will be less apt to purchase
    recommended products in the future. Based on this I think it is in the
    affiliate’s best interest to disclose what products they recommend vs.
    what products they are merely commenting on, but no, I don’t think there
    should be any requirement.

    A non-disclosure ban is a pipe-dream anyway- how would you enforce it?
    There are ways around any link-blocking strategy and rules and laws do
    not enforce ethics- something I think many people forget.

  • Question 4: What were some of the deciding factors in pairing the blog with SecureDelivery?

    I write about Secure Delivery on jcCommerce because its my personal blog
    and thats what I’m working on right now. You write about what you know-
    as one of the two guys behind Secure Delivery I happen to know a lot
    about that particular subject 🙂

  • Question 5: You are pretty well immersed in the ecommerce world. Do you see ecommerce as being a market that has a lot of growth left or is it becoming saturated?

    I think the ecommerce market has a lot of growth left although I have
    not seen much innovation of late. In the past few years I have
    converted to almost exclusively online shopping because it fits in to my
    busy schedule, and I don’t see this trend changing for myself or
    others. There are a lot of options online that make it harder for small
    shops to compete but unique, specialty items sell well for smaller
    vendors just as specialty shops do well in the brick-and-mortar world.

    What I would like to see is broader acceptance of shared authentication
    / purchase information such as Google Checkout and aggregator services
    that recommend products based on my buying preferences that are beyond
    basic services offered by Amazon and the like today to name just a
    couple. It seems to me that ecommerce development has become stagnant
    as of late and some innovation that would make it easier to purchase
    online would be welcome.

A special thanks to Jason for what may be the best interview of the week.  I truly appreciate all of my interviewees’ taking the time out of their busy schedule to entertain my questions.

If you haven’t given Secure Delivery a try, it truly is a leader in it’s industry.  And Jason’s writings on his blog are sometimes very invaluable insights into the underpinnings of Secure Delivery.  Other times, it’s just good writing. 😉

Blogger Interview: Mark Wielgus

Todays interview is with Mark Wielgus. Mark runs the blog 45n5 is the home of the now infamous Make Money Online Top 100 list. Mark also runs the ad network

  • Question 1: In your about page you state that you started your 45n5 site in October
    of 2005 and made over $1000 in the month of December 2006. Care to share
    what an average month clears you now?

    When it was hobby money it was fun chronicling the adventures. I keep
    my earnings to myself now 😉

  • Question 2: Are there any specific experiences related to the rocket-like success of
    your Top 100 list that you’d care to share?

    Create something cool and let people know about it. Promotion was the
    key to the top 100’s success.

  • Question 3: You recently pushed out your ad network,, which is quite the undertaking. What growing pains have you had to overcome that you
    didn’t expect? Also, originally the network was to be named
    Why the name change?

    The name change came because I thought ShowYourAdHere was more viral and not tied to an initiative by the search engines.

    The biggest growing pain was actually doing the initial programming.
    I worked on it two weeks straight night and day to get it started.

    Another hurdle was figuring out how to do a hosting setup that
    wouldn’t lock up websites if the host went down. I’m now using DNS
    failover and 2 hosts. They aren’t completely redundant, however they
    won’t return a dead page now should one host go down.

  • Question 4: You recently made the decision to try and post a video post every day.
    What helped you make the decision to go video? And was it worth it?

    I have missed one day already which I’ll make up soon 😉 I enjoy
    video so I wanted to do more of it.

    I wish more blogs would do video. I want to create the type of blog
    at that I would want to follow, therefore it for sure needs a
    bunch of original video.

  • Question 5: Do you feel that your location in Kentucky, and more specifically your
    distance from the heart of silicon valley, has any negative effects on your

    It has some good points. It’s dirt cheap living. I can still
    communicate with the same people around the world. It’s central to
    most of North America.

    Business wise it’s a good bet living in Kentucky. Personally Kentucky
    is way too conservative for me.

My thanks go out to Mark for participating in the interview and for giving some really great answers. You can go see the Make Money Online top 100 at or check out the best revenue share ad network at

Blogger Interview: Caroline Middlebrook

Today’s interview is with Caroline Middlebrook.  Caroline runs the aptly named blog, Caroline Middlebrook,  at  She just recently released her newest ebook guide on building niche sites with wordpress.  Make sure you check it out.

  • Question #1: You just released your ebook on developing niche sites with wordpress.
    What effect has that had, if any, on your website?

    • Well one of the biggest marketing efforts that I did was an email campaign which was quite successful so it has brought in quite a lot of links and traffic. Mainly though, the biggest effect has been the income that it has generated for me 🙂
  • Question#2: What tips could you give a fellow blogger who wants to put together his/her own ebook?
    • Load up your favourite wordprocessing software and just start writing. Once I got started it was a lot easier and now that the book is finished it’s a lot easier to go and make edits to it. It can seem daunting to write an ebook if all you have done so far is write a blog post but it really does get easier as you get into it. You don’t need a brilliant topic because you can always tweak it part way through – just get started and give it a go.
  • Question #3: Software suggestions for ebooks?
    • The free (and open source) Open Office software is very good and also has the built in facility for exporting the file to a PDF which is very handy. Other than that, no software is really needed.
  • Question #4: What do you feel are the keys to your success?
    • I think the biggest factor is that I write in a very different manner to many other people in the IM niche – I don’t pretend to be an expert, I don’t use marketing hype, I will honestly slate something that I don’t like and I am not afraid to blog about my failures. People find it refreshing and I think a lot of newbies resonate with me because I started out from scratch just like they did.
  • Question #5: Do you feel that the niche blog arena is becoming saturated?
    • No of course not. People have been saying that for years! Really I don’t think there’s any such thing as saturation in a niche – it’s all about supply and demand. The only reason there would be a lot of competition in a niche is because the demand is high and there’s always room for just one more good blog!

My thanks goes out to Caroline for her willingness to answer my questions.  Make sure you go over and check out her blog.  She’s just gotten a new design recently and it sure looks sharp!