How to Get Where You’re Going

How are you going to get where you are going?  It’s a fairly simple question.  If you’re taking a trip, you find a map and plot your course.  Even that has been extremely simplified in recent years.  Instead of a Sextant, you only need an internet connection and a browser pointed to mapquest or google maps.

There are some that have the innate ability to get where they are going without a map.  They just get in the car and drive and manage, somehow, to get where they’re going.  Those people amaze me.

Enough with the analogy.  Those very same people exist in every walk of life.  There are those that can just as easily pick up a pc and make the pieces work together.  No manual needed.  There are also those that seem to get the knack for making money online just as easily.  Some will claim that they work hard for their money and even harder to get to where they are.  Most are telling the truth.  Some are lying.

The point of all of this is to make the statement that I am not one of those people.  While I do make money online, it isn’t anywhere near the amount that I would like it to be nor does it increase in leaps and bounds.  Instead, my income has been steady for several months.  All because I don’t have a map.

Unlike travel, there isn’t a one-stop place to get your map for making money online.  You’ll need to make several stops along the way to get your bearings and direction.  Maybe you’ll start off at Darren Rowse Boulevard headed in a Problogger sort of direction.  Then you stop off at the Aaron Wall SEO Stop looking for a little bit of a map for making the great Googely Moogely happy.   Somewhere along the way, you get distracted by the bright lights of John Chow Avenue.  Weeks or Months later, you find yourself still marveling at the pretty lights and have expanded your wonder to encompass the John Cow Court and the SuperAffiliate Alley (sorry, I like alliteration).  And lets not forget the wonder that is ShoeMoney Marketplace.

Sound familiar?  It does to me.  Mostly because I just told you what my path has been so far.  I started all this off with some inspiration from Darren.  I learned a little SEO on the way from Aaron.  Then I stumbled upon John Chow.  And he’s great for looking at in amazement because he’s a true success story for money bloggers.  But he isn’t so great for learning much from.  Heck, John only posts about 2 or so posts a week that he actually penned.  The rest are paid reviews and guest posts.  Good for him.  If I was making 30k a month on my one site, I don’t think I’d want to be writing many posts either.

Then come on down to John Cow’s pasture.  What began as a full fledged mimic of John Chow has become an icon in it’s own right.  But, again, great story and little direct helpful direction.  Although a great read, it’s not going to get you anywhere.

Then there’s Zac Johnson and Jeremy Schoemaker.  These guys truly put out some great content. It’s amazing in it’s helpfulness.  They are leaders in their fields and they take the time to try and share what they can.  I enjoy reading both.  But it won’t do you any good if all you do is stare in amazement.

You’ve got to make your map and get in your car and drive.  At that I’ve failed.  I tried to be one of those people that can get in the car and drive, sans map.  I’m not one of those people.  I got lost along the way and have been driving in circles trying to find my way.  Each month I end up at the same intersection and even though it seems like I take a new turn, I still end up right back where I started.

From now on, I’m making a map.  I’m going to set goals for myself to meet each month.  It’s not something that I’ve ever been particularly good at, so I’ll probably miss a few here and there, but I’ll still have them.  And if I have them, I truly do try and hold myself to them.  Especially if I make them public here.

You can do the same.  If you find yourself driving aimlessly through the super blogger/affiliate neighborhood, get yourself a map.  Stop trying to drive without a map.  Decide what you want to accomplish in the next month and write it down.  Hold yourself to it.  Share it if you want. But do make a map.

Chow: Blog Business Structure

While I normally don’t like John Chow’s writing all that much, he has been doing a great series on how he runs his blog.  The latest is on an article on his “Blog Business Structure“.  I think it provides some great insight into how a true “problogger” runs things behind the scenes from a financial perspective.

What I would have like to see is a little bit more detail as well as a U.S. version(only because I’m in the U.S.).  I’m sure that John may not be able to provide a U.S. version, but maybe we can talk another U.S. blogger into it.  Shoemoney perhaps? I know that after the results of 2007, I’ve been thinking a lot more of a move away from the proprietorship kind of business and more towards a corporate structure of some sort.  For the exact same reasons that John mentions that he does it.  I look forward to a few more of these articles from John.  Sure beats the paid reviews and food reviews that we normally get from him.

Don’t like PageRank? Get above it.

With the recent months and the great delay in the latest PageRank update (rumored to be starting now) there have been numerous articles around the web about how PageRank is a outdated metric that we really need to get rid of.  While I can’t argue that nothing should be based solely on the one metric, PageRank has become a standard that many, many people use to gauge how well they are doing.  It also is used by nearly every advertising company that deals with web information as a metric for pricing their clients.

In short, you can whine and moan all you want, but it just isn’t going to go anywhere anytime soon.  And even if it did go away, there would be a replacement in place within weeks.  Maybe not from Google, but from somewhere.

So, how do the great masses of PageRank dissenters get away from it’s evil (do no evil) clutches?  Get above it.  That’s it.  Get above PageRank’s influence.  One of the best examples of this lately has been JohnChow.com.  John started out a little over a year ago and has since managed to make over $20,000 in one month from the blog at JohnChow.com.  He’s gotten a little bit of talk lately for being Google slapped.  He got a majority of his links from a link campaign that was (in Google’s eyes) a bit shady.  He traded reviews of his website with links and appropriate anchor text for a link back.  Very simple link exchange of sorts.  Well, turns out Google didn’t like that much and John stopped showing up in the search engines for a while.  He’s mostly back now, but the funny thing is that it didn’t affect his income hardly at all.

I say he’s above PageRank because he just recently (last few days) dropped from a displayed PR6 to a PR5.  Will that affect his income at all?  Not likely.  Most of his money now comes from private sales and reviews.  Both of those will be independent of the PageRank because those buyers will know the following that John has amassed.  They aren’t just going to go away because Google decides that JohnChow.com is a 5 instead of a 6.  He no longer depends on his PageRank for income levels.

How do you and I get above PageRank?  I haven’t quite gotten there, and I’m guessing that most of you haven’t either.  I don’t have the ability to sell private adspace to the great success that John has had.  Rather than sacrifice income, I’ll end up sticking with the commercial avenues for now.  Maybe one day, when all you readers out there have multiplied by a couple times.  But not now.  For now, we have to keep grinding away and remember that not every one can be a shooting star like John Chow or Mike Arrington.  Some of us have to climb our way up.