Jump on Pinterest to Promote Your eBusiness

Do you run an eBusiness that specializes in a particular niche? Are you interested in promoting and marketing your website to a massive audience, which can translate to increased traffic and revenue? You may already understand the importance of promotion through social media in the world we live in today. A hugely popular social networking tool that can help propel your eBusiness to new heights is Pinterest, the fastest growing website of all time, according to Fortune magazine. Take a minute to digest that fact. Pinterest has exhibited a rate of growth and expansion that surpasses the likes of social networking powerhouses Facebook and Twitter.

Blog Image, Logo: Pinterest is beating Google+ and is now the 3rd largest social network © by MRBECK

So, what exactly is this Pinterest? It is virtual photo-sharing community that allows its users to organize, share and disseminate fascinating and appealing multimedia content. Pinterest users can create their own virtual pinboards that are organized by various categories, such as beauty, fitness and inspiration, for example. “Pinners,” as they are called, can then “pin” images to their various boards. If a user sees a truly inspirational image either on Pinterest or anywhere on the Internet, he or she can pin this image to their inspiration board. Pinterest deserves a great deal of credit in that it has created a virtual community atmosphere. Pinners can follow other users who share similar interests and tastes to keep track of their boards and content. It is possible to leave comments on boards, which can initiate a dialogue among users. The most popular content themes on Pinterest include beauty, fashion, fitness, recipes, home decor, arts and crafts and inspiration.

Now, let’s get to the part that will interest you. How can you tap into Pinterest to promote your eBusiness? Read on, brave explorer…

Dig Deep into the Heart of Your Niche

In order to develop an understanding of whether or not your eBusiness can truly tap into the full potential of Pinterest, you must consider your niche. Does any aspect of your eBusiness appeal primarily to women? The reality of Pinterest is that 80 percent of its users are female, which should make sense given the most popular content themes on this photo-sharing tool. If your eBusiness involves selling beauty products or quality women’s clothing, for example, you can absolutely utilize Pinterest for marketing and promotional purposes. It is easy to create a company or brand profile on Pinterest and you can get started right away.

Variety is Key on Pinterest

If you do reach the conclusion that Pinterest is an appropriate tool for you to use and have created a profile for your eBusiness, it will be highly important that you follow and connect with a variety of other users who are interested in the niche you are targeting. If your eBusiness is selling a fitness product, you can easily connect with other pinners who are fitness enthusiasts. As you imagine, this can help generate sales. You should also connect with other companies on Pinterest that are targeting the same general niche as you.

Additionally, variety will be key in terms of the multimedia content you choose to add to promote your products or services. It may be in your best interest to hire an expert digital graphics designer who can help create eye-candy images for you that can then be shared on Pinterest. These types of visually appealing pins tend to dominate Pinterest. Also, you can even create video and text-based pins to share. You may want to consider create a video pin that features a satisfied customer using one of your products. You could even convert a positive customer testimonial into a text pin. Pretty cool, huh?

Add a “Pin-It” Button to Your Website

As your eBusiness develops a strong presence on Pinterest, you should add a “Pin-It” button to your website, which can be done easily especially if you have a WordPress-based website. This will allow pinners who frequent your site to have the ability to easily pin images to their own boards. This is excellent for you because it increases the chances that your images will be re-pinned on Pinterest. As you can imagine, this “Pin-It” button will begin to work for itself in no time.

Closely Monitor Analytics

If you are running an eBusiness, chances are good that you have a strong business mind and understand the importance of analytics and number-crunching. You can easily track where your traffic is coming from through Pinterest by using such tools as Google Analytics. This can help you adjust your strategies as you understand key metrics. Of course, you should do more of what seems to be working for you.

Your ability to successfully tap into Pinterest for marketing and promotional purposes will depend largely on your niche and the quality of your pins. Pinterest drives more sale than any other network. It is in your best interest to seriously consider adding this powerful networking tool to your social networking arsenal.

Jamie Bush is a freelance writer, web content coordinator for BabyChangingStation.com. Jamie is also an avid “pinner” who enjoys using Pinterest to find recipes and home decor tips.

Has Pinterest Found the Ideal Income Engine?

Josh, over at LLSocial has an interesting post on how the social sharing site Pinterest, that’s all the rage online, is quietly generating revenue by changing the links that it’s users are “pinning” to include Pinterests affiliate links.  There’s quite a bit of conversation in the comments over there as to whether doing so is really even legal, and if it is, whether it is really all that ethical.

Briefly, it is legal, or would appear to be, since the FCC rules that many of us worry about really only cover disclosure on things that the site is pushing directly.  Because the links are user published, the site gets around the disclosure with the extra degree of separation.  Parts of me want to say that it isn’t ethical, but I’m having a hard time validating that urge.  The service is free.  They’ve got to have some sort of revenue model, and ads would be the first obvious choice.  By changing links to include their affiliate link, they’ve found a way around including ads that would likely be a detriment to the service.  Reports (mostly from the comments of that article at LLSocial) indicate that they aren’t changing the links that are already using an affiliate link, so they aren’t outright stealing the income of people who were smart enough to include their affiliate links.  (Although, there could be some argument over whether those users should have to disclose)

In the end, Pinterest might have found the ideal income (revenue) engine for a site of their like.  The content is almost entirely user generated, and a large majority of it is product oriented.  (read: affiliate linkable.)  The fact that they are doing this is relatively recent news, so it still remains to be seen if they’ll see any backlash from users, but even if they do, I doubt it will mean much in the grand scheme.

If you’re familiar with affiliate programs at all, you’re probably already thinking what I was.  If affiliate links on the site are a good revenue stream for the company hosting the site, perhaps they could be a good revenue stream for an affiliate marketer.  I have yet to test any of that, and, actually, don’t even have a Pinterest account yet, but it might be interesting to test out and see what kind of results can be gotten.

Does anyone have any experience using affiliate links in Pinterest and care to share how it performs?