The ONLY Rule in Blogging

Darren “Problogger” Rowse put up a post on the 11 definitive rules of blogging.  I think I can easily add them here, without risking his ire, or that of his lawyers.  The 11 definitive rules of blogging, according to Darren Rowse:

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.

He argues that there aren’t any set in stone rules of blogging. Each niche, blog, and blogger has their own way of going about things and each needs to find their own way to getting to where they want to be.  And, while I completely agree with that train of thought, there is one definitive rule of blogging that must be adhered to for real blogging success.  (sadly, it’s also one that I break rather regularly.)

The ONLY rule in blogging: You’ve got to blog.

That’s it.  If you don’t follow that rule, you’re blog will cease to exist, any traffic that you’ve had built up will dry up, and all those links you amassed will age and lose their search engine luster.

Now, I know that Darren was likely making that rule an assumption in his post, but for some, it’s more than an assumption.  It has to be a rule.  I do my best to not break it too often, but as you’ll likely notice there are several gaps in the archive timeline here.  I can vouch for the effects of the broken rule all too well.

If you want to be a successful blogger, follow Darren’s advice and find your own way to the blog you want to be.  Write your style, your content, and make your blog your online home.  Be comfortable in it’s skin.  But, follow this rule.  You’ve got to blog.  People don’t come back because you have great archives.  They come back because you have fresh content, regularly.

How to Get Where You’re Going

How are you going to get where you are going?  It’s a fairly simple question.  If you’re taking a trip, you find a map and plot your course.  Even that has been extremely simplified in recent years.  Instead of a Sextant, you only need an internet connection and a browser pointed to mapquest or google maps.

There are some that have the innate ability to get where they are going without a map.  They just get in the car and drive and manage, somehow, to get where they’re going.  Those people amaze me.

Enough with the analogy.  Those very same people exist in every walk of life.  There are those that can just as easily pick up a pc and make the pieces work together.  No manual needed.  There are also those that seem to get the knack for making money online just as easily.  Some will claim that they work hard for their money and even harder to get to where they are.  Most are telling the truth.  Some are lying.

The point of all of this is to make the statement that I am not one of those people.  While I do make money online, it isn’t anywhere near the amount that I would like it to be nor does it increase in leaps and bounds.  Instead, my income has been steady for several months.  All because I don’t have a map.

Unlike travel, there isn’t a one-stop place to get your map for making money online.  You’ll need to make several stops along the way to get your bearings and direction.  Maybe you’ll start off at Darren Rowse Boulevard headed in a Problogger sort of direction.  Then you stop off at the Aaron Wall SEO Stop looking for a little bit of a map for making the great Googely Moogely happy.   Somewhere along the way, you get distracted by the bright lights of John Chow Avenue.  Weeks or Months later, you find yourself still marveling at the pretty lights and have expanded your wonder to encompass the John Cow Court and the SuperAffiliate Alley (sorry, I like alliteration).  And lets not forget the wonder that is ShoeMoney Marketplace.

Sound familiar?  It does to me.  Mostly because I just told you what my path has been so far.  I started all this off with some inspiration from Darren.  I learned a little SEO on the way from Aaron.  Then I stumbled upon John Chow.  And he’s great for looking at in amazement because he’s a true success story for money bloggers.  But he isn’t so great for learning much from.  Heck, John only posts about 2 or so posts a week that he actually penned.  The rest are paid reviews and guest posts.  Good for him.  If I was making 30k a month on my one site, I don’t think I’d want to be writing many posts either.

Then come on down to John Cow’s pasture.  What began as a full fledged mimic of John Chow has become an icon in it’s own right.  But, again, great story and little direct helpful direction.  Although a great read, it’s not going to get you anywhere.

Then there’s Zac Johnson and Jeremy Schoemaker.  These guys truly put out some great content. It’s amazing in it’s helpfulness.  They are leaders in their fields and they take the time to try and share what they can.  I enjoy reading both.  But it won’t do you any good if all you do is stare in amazement.

You’ve got to make your map and get in your car and drive.  At that I’ve failed.  I tried to be one of those people that can get in the car and drive, sans map.  I’m not one of those people.  I got lost along the way and have been driving in circles trying to find my way.  Each month I end up at the same intersection and even though it seems like I take a new turn, I still end up right back where I started.

From now on, I’m making a map.  I’m going to set goals for myself to meet each month.  It’s not something that I’ve ever been particularly good at, so I’ll probably miss a few here and there, but I’ll still have them.  And if I have them, I truly do try and hold myself to them.  Especially if I make them public here.

You can do the same.  If you find yourself driving aimlessly through the super blogger/affiliate neighborhood, get yourself a map.  Stop trying to drive without a map.  Decide what you want to accomplish in the next month and write it down.  Hold yourself to it.  Share it if you want. But do make a map.

Chow: Blog Business Structure

While I normally don’t like John Chow’s writing all that much, he has been doing a great series on how he runs his blog.  The latest is on an article on his “Blog Business Structure“.  I think it provides some great insight into how a true “problogger” runs things behind the scenes from a financial perspective.

What I would have like to see is a little bit more detail as well as a U.S. version(only because I’m in the U.S.).  I’m sure that John may not be able to provide a U.S. version, but maybe we can talk another U.S. blogger into it.  Shoemoney perhaps? I know that after the results of 2007, I’ve been thinking a lot more of a move away from the proprietorship kind of business and more towards a corporate structure of some sort.  For the exact same reasons that John mentions that he does it.  I look forward to a few more of these articles from John.  Sure beats the paid reviews and food reviews that we normally get from him.

The $54,000 Birthday Bash at ProBlogger

It’s ProBlogger.net’s birthday.  Three years under the belt and Darren is having one heck of a party.  All told, he’s giving away over $54,000 worth in prizes.  It started on Monday and is continuing through next Monday.

He’s already given away 12 copies of  The SEO Book and some premium links at a directory and the post today is a contest for a pair of really sweet LG widescreen lcd monitors.  To enter, you have to do a post (with a link) on the contest (yes, like this one) and then leave a comment for Darren back at Problogger.   That simple.  They’ll take that list (currently at 115) and randomly pick one of us to win the prize.

The first contest on Monday got over 750 entries, but even if this one gets twice that, I still like my odds.  1 in 1400 is better than most lotteries.  Not as valuable of a prize, but good nonetheless.  And how sweet would your desk look with 2 20″ widescreen monitors?  Pretty darn sweet I think.